Chris DeMartine
A User-Friendly B2B Solution for a Complicated Process
Most ABM (Account-Based Marketing) and B2B (Business-To-Business) digital marketing programs require significant investments in time and...
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Chris DeMartine
Sep 25, 20201 min read
3 B2B Building Blocks for Getting Started
B2B digital advertising doesn't need to be complicated. The three common building blocks for any campaign are audience, content and delivery
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Chris DeMartine
Jul 3, 20191 min read
Programmatic Testing 1-2-3
This is a basic overview of the programmatic B2B landscape with an option for small and medium-sized businesses (SMB) to test.
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Chris DeMartine
May 10, 20191 min read
The Official Programmatic B2B blog
Welcome to Programmatic B2B, where man plus machine wins every time!
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