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How to Create an ABM Campaign
August 18, 2021 New ABM Interface Launched for B2B Marketers! The new ABM audience builder interface presented below is now publicly...

Chris DeMartine
Jul 28, 20211 min read
176 views
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A User-Friendly B2B Solution for a Complicated Process
Most ABM (Account-Based Marketing) and B2B (Business-To-Business) digital marketing programs require significant investments in time and...

Chris DeMartine
Jul 10, 20212 min read
60 views
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Next Generation B2B Advertiser?
Goats are not just cute and somewhat comical, but also surprisingly intelligence, new research finds according to Smithsonian.

Chris DeMartine
Jul 23, 20191 min read
32 views


Programmatic Testing 1-2-3
This is a basic overview of the programmatic B2B landscape with an option for small and medium-sized businesses (SMB) to test.

Chris DeMartine
Jul 3, 20191 min read
414 views


From babies to bots (b-to-b), anything can happen.
From babies to bots, anything can happen. Machines are great at delivering quantitative results, but AI has a long way to go on quality.
Chris DeMartine
Jun 20, 20191 min read
44 views
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