Account-Based Marketing
Most account-based marketing platforms are built for large enterprises, with pricing and minimums that put ABM out of reach for growing businesses.
We think that’s backwards. At Programmatic B2B, we built our ABM program to work for companies of every size, pairing AI-powered targeting with hands-on strategy from our team, so small and mid-sized businesses get enterprise-level precision without the enterprise price tag, and enterprise teams get the same sharp targeting without the bloat.
Most account-based marketing platforms are built for large enterprises, with pricing and minimums that put ABM out of reach for growing businesses.
We think that’s backwards. At Programmatic B2B, we built our ABM program to work for companies of every size, pairing AI-powered targeting with hands-on strategy from our team, so small and mid-sized businesses get enterprise-level precision without the enterprise price tag, and enterprise teams get the same sharp targeting without the bloat.
ABM Built for Growing Companies
Tell us your primary goal, and we'll handle the rest. Our ABM programs are built for businesses under $250 million in annual revenue.
AI-Powered ABM, Backed by Human Strategy
AI targets the right accounts. Our experts run the strategy. Together, they deliver better engagement and ROI.
Account-Based Marketing
ABM built for growing companies, not just enterprises
AI-powered targeting paired with hands-on strategy. Enterprise-level precision, without the enterprise price tag.
HOW IT WORKS
The ABM campaign process
Define goals
Clear objectives, set from day one, give the whole campaign something to be accountable to.
Build your audience
Scored prospect data identifies the accounts most likely to convert.
Map content to the journey
Messaging built for every stage of the buyer's path, not a single generic pitch.
Activate across channels
A full digital media program where every dollar spent is traceable to a specific account, message, and outcome.
Is ABM Affordable for Small business
Precision targeting doesn't have to mean enterprise pricing
Watch our 60 second video about affordable account-based marketing (ABM) for small to mid-sized businesses. For more information, give us a call at 1 855 PRO – BTOB.
The ABM Campaign Process
How It Works
ABM campaigns generate 208% more revenue than traditional marketing efforts.
Every ABM campaign starts the same way: goals and objectives, clearly defined. From there, we build your ideal audience, develop content mapped to each stage of the buyer’s journey, and activate a full digital media program across every channel your buyers engage with.
This four-stage framework keeps every campaign accountable to one question at each step: does this move us closer to the goal we started with? That’s what separates account-based marketing from a scattershot ad campaign, every dollar spent is traceable to a specific account, message, and outcome.
B2B Prospect Databases for Targeted Outreach.
Scored Prospect Data
Every ABM program should deliver more than a campaign, it should deliver an asset. Our scored B2B prospect databases rank each contact by fit and intent, giving you a precise targeting list ready to activate across your ad platforms and campaigns.
Online Reach = 454,576
Email Universe = 119,678
Fortune 1000 Annual
Revenue = $260 Billion
Show Airlines Prospect Database ➜
Online Reach = 529,976
Email Universe = 139,529
Fortune 1000 Annual
Revenue = $609 Billion
Show Automotive Prospect Database ➜
Online Reach = 891,752
Email Universe = 234,775
Fortune 1000 Annual
Revenue = $354 Billion
Show Business Services Prospect Database ➜
Online Reach = 367,902
Email Universe = 96,859
Fortune 1000 Annual
Revenue = $231 Billion
Show Chemicals Prospect Database ➜
Online Reach = 1,217,720
Email Universe = 320,594
Fortune 1000 Annual
Revenue = $844 Billion
Show CPG Prospect Database ➜
Online Reach = 139,159
Email Universe = 36,637
Fortune 1000 Annual
Revenue = $168 Billion
Show Defense Prospect Database ➜
Online Reach = 1,041,064
Email Universe = 274,085
Fortune 1000 Annual
Revenue = $1.7 Trillion
Show Energy Prospect Database ➜
Online Reach = 3,448,720
Email Universe = 907,958
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Financial Services Prospect Database ➜
Online Reach = 1,365,655
Email Universe = 359,544
Fortune 1000 Annual
Revenue = $1.5 Trillion
Show Healthcare Prospect Database ➜
Online Reach = 1,521,757
Email Universe = 400,639
Fortune 1000 Annual
Revenue = $1.0 Trillion
Show Industrial Prospect Database ➜
Online Reach = 953,372
Email Universe = 250,998
Fortune 1000 Annual
Revenue = $688 Billion
Show Insurance Prospect Database ➜
Online Reach = 590,457
Email Universe = 155,452
Fortune 1000 Annual
Revenue = $355 Billion
Show Logistics Prospect Database ➜
Online Reach = 529,129
Email Universe = 139,306
Fortune 1000 Annual
Revenue = $290 Billion
Show Machinery Prospect Database ➜
Online Reach = 485,490
Email Universe = 127,817
Fortune 1000 Annual
Revenue = $437 Billion
Show Media Prospect Database ➜
Online Reach = 770,726
Email Universe = 202,912
Fortune 1000 Annual
Revenue = $396 Billion
Show Pharma Prospect Database ➜
Online Reach = 124,327
Email Universe = 32,732
Fortune 1000 Annual
Revenue = $283 Billion
Show Real Estate Prospect Database ➜
Online Reach = 369,877
Email Universe = 97,379
Fortune 1000 Annual
Revenue = $92 Billion
Show Restaurants Prospect Database ➜
Online Reach = 2,535,962
Email Universe = 667,653
Fortune 1000 Annual
Revenue = $2.5 Trillion
Show Retail Prospect Database ➜
Online Reach = 4,543,806
Email Universe = 1,196,266
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Technology Prospect Database ➜
Online Reach = 792,125
Email Universe = 208,546
Fortune 1000 Annual
Revenue = $425 Billion
Show Telecommunications Prospect Database ➜
Online Reach = 629,959
Email Universe = 165,062
Fortune 1000 Annual
Revenue = $156 Billion
Show Travel & Hospitality Prospect Database ➜
Show B2B House File Email List ➜
Show Email Marketing Database ➜
Show Fortune 1000 ABM Masterfile ➜
Online Reach = 454,576
Email Universe = 119,678
Fortune 1000 Annual Revenue = $260 Billion
Show Airlines Prospect Database ➜
Online Reach = 529,976
Email Universe = 139,529
Fortune 1000 Annual Revenue = $609 Billion
Show Automotive Prospect Database ➜
Online Reach = 891,752
Email Universe = 234,775
Fortune 1000 Annual Revenue = $354 Billion
Show Business Services Prospect Database ➜
Online Reach = 367,902
Email Universe = 96,859
Fortune 1000 Annual Revenue = $231 Billion
Show Chemicals Prospect Database ➜
Online Reach = 1,217,720
Email Universe = 320,594
Fortune 1000 Annual Revenue = $844 Billion
Show CPG Prospect Database ➜
Online Reach = 139,159
Email Universe = 36,637
Fortune 1000 Annual Revenue = $168 Billion
Show Defense Prospect Database ➜
Online Reach = 1,041,064
Email Universe = 274,085
Fortune 1000 Annual Revenue = $1.7 Trillion
Show Energy Prospect Database ➜
Online Reach = 3,448,720
Email Universe = 907,958
Fortune 1000 Annual Revenue = $1.8 Trillion
Show Financial Services Prospect Database ➜
Online Reach = 1,365,655
Email Universe = 359,544
Fortune 1000 Annual Revenue = $1.5 Trillion
Show Healthcare Prospect Database ➜
Online Reach = 1,521,757
Email Universe = 400,639
Fortune 1000 Annual Revenue = $1.0 Trillion
Show Industrial Prospect Database ➜
Online Reach = 953,372
Email Universe = 250,998
Fortune 1000 Annual Revenue = $688 Billion
Show Insurance Prospect Database ➜
Online Reach = 590,457
Email Universe = 155,452
Fortune 1000 Annual Revenue = $355 Billion
Show Logistics Prospect Database ➜
Online Reach = 529,129
Email Universe = 139,306
Fortune 1000 Annual Revenue = $290 Billion
Show Machinery Prospect Database ➜
Online Reach = 485,490
Email Universe = 127,817
Fortune 1000 Annual Revenue = $437 Billion
Show Media Prospect Database ➜
Online Reach = 770,726
Email Universe = 202,912
Fortune 1000 Annual Revenue = $396 Billion
Show Pharma Prospect Database ➜
Online Reach = 124,327
Email Universe = 32,732
Fortune 1000 Annual Revenue = $283 Billion
Show Real Estate Prospect Database ➜
Online Reach = 369,877
Email Universe = 97,379
Fortune 1000 Annual Revenue = $92 Billion
Show Restaurants Prospect Database ➜
Online Reach = 2,535,962
Email Universe = 667,653
Fortune 1000 Annual Revenue = $2.5 Trillion
Show Retail Prospect Database ➜
Online Reach = 4,543,806
Email Universe = 1,196,266
Fortune 1000 Annual Revenue = $1.8 Trillion
Show Technology Prospect Database ➜
Online Reach = 792,125
Email Universe = 208,546
Fortune 1000 Annual Revenue = $425 Billion
Show Telecommunications Prospect Database ➜
Online Reach = 629,959
Email Universe = 165,062
Fortune 1000 Annual Revenue = $156 Billion
Show Travel & Hospitality Prospect Database ➜
Show B2B House File Email List ➜
Show Email Marketing Database ➜
Show Fortune 1000 ABM Masterfile ➜
Online Reach = 454,576
Email Universe = 119,678
Fortune 1000 Annual
Revenue = $260 Billion
Show Airlines Prospect Database ➜
Online Reach = 529,976
Email Universe = 139,529
Fortune 1000 Annual
Revenue = $609 Billion
Show Automotive Prospect Database ➜
Online Reach = 891,752
Email Universe = 234,775
Fortune 1000 Annual
Revenue = $354 Billion
Show Business Services Prospect Database ➜
Online Reach = 367,902
Email Universe = 96,859
Fortune 1000 Annual
Revenue = $231 Billion
Show Chemicals Prospect Database ➜
Online Reach = 1,217,720
Email Universe = 320,594
Fortune 1000 Annual
Revenue = $844 Billion
Show CPG Prospect Database ➜
Online Reach = 139,159
Email Universe = 36,637
Fortune 1000 Annual
Revenue = $168 Billion
Show Defense Prospect Database ➜
Online Reach = 1,041,064
Email Universe = 274,085
Fortune 1000 Annual
Revenue = $1.7 Trillion
Show Energy Prospect Database ➜
Online Reach = 3,448,720
Email Universe = 907,958
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Financial Services Prospect Database ➜
Online Reach = 1,365,655
Email Universe = 359,544
Fortune 1000 Annual
Revenue = $1.5 Trillion
Show Healthcare Prospect Database ➜
Online Reach = 1,521,757
Email Universe = 400,639
Fortune 1000 Annual
Revenue = $1.0 Trillion
Show Industrial Prospect Database ➜
Online Reach = 953,372
Email Universe = 250,998
Fortune 1000 Annual
Revenue = $688 Billion
Show Insurance Prospect Database ➜
Online Reach = 590,457
Email Universe = 155,452
Fortune 1000 Annual
Revenue = $355 Billion
ShowLogistics Prospect Database ➜
Online Reach = 529,129
Email Universe = 139,306
Fortune 1000 Annual
Revenue = $290 Billion
Show Machinery Prospect Database ➜
Online Reach = 485,490
Email Universe = 127,817
Fortune 1000 Annual
Revenue = $437 Billion
Show Media Prospect Database ➜
Online Reach = 770,726
Email Universe = 202,912
Fortune 1000 Annual
Revenue = $396 Billion
Show Pharma Prospect Database ➜
Online Reach = 124,327
Email Universe = 32,732
Fortune 1000 Annual
Revenue = $283 Billion
Show Real Estate Prospect Database ➜
Online Reach = 369,877
Email Universe = 97,379
Fortune 1000 Annual
Revenue = $92 Billion
Show Restaurants Prospect Database ➜
Online Reach = 2,535,962
Email Universe = 667,653
Fortune 1000 Annual
Revenue = $2.5 Trillion
Show Retail Prospect Database ➜
Online Reach = 4,543,806
Email Universe = 1,196,266
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Technology Prospect Database ➜
Online Reach = 792,125
Email Universe = 208,546
Fortune 1000 Annual
Revenue = $425 Billion
Show Telecommunications Prospect Database ➜
Online Reach = 629,959
Email Universe = 165,062
Fortune 1000 Annual
Revenue = $156 Billion
Show Travel & Hospitality Prospect Database ➜
What's Included in Our Account-Based Marketing Program
Account-Based Marketing Services
✔ Complete Creative Package – Engaging video, static display ads, and HTML email campaigns.
✔ Targeted Prospect Database – Full contact information, including email and phone.
✔ Personalized Acquisition Email Campaigns – Custom fields and dynamic content for higher engagement.
✔ Data Onboarding for Display Advertising – Reaching target audiences in a non-PII compliant way.
✔ Search Retargeting – Up to 500 B2B intent keyword combinations for high-intent targeting.
✔ DSP Optimization – Contextual and targeted display ads for maximum ROI.
✔ LinkedIn ABM Targeting – Expanding reach across key decision-makers.
✔ Sponsored Promotions – Boosting visibility for incremental account reach.
✔ Continuous Optimization & Weekly Reporting – Performance insights across all platforms.
✔ Lead Nurturing & Remarketing – Keeping your brand top-of-mind with potential customers.
✔ Web Lead Tracking & Attribution – Identifying prospects by account name.
✔ Ongoing Consultation – Helping your team invest wisely for long-term success.
Account-Based Reporting (ABR)
One of the greatest benefits of account-based marketing is the detailed account-based reporting that can be shared with sales and marketing users. Whether an account is a potential prospect, a pipeline opportunity, or a growth client, they can be monitored for engagement with marketing communications across most channels.
The following report is an example of what our entry-level clients receive for the list of target accounts they want to advertise to. Reporting may include up to 200 unique data points and calculations determined by the objectives of marketing and/or new business development.
ABM Budget Calculator
See how many impressions your ad budget delivers
Not sure what your ad budget actually buys you in an ABM campaign? Ad spend, CPMs, and account counts can be hard to translate into something concrete. This calculator does that math for you.
● Enter your budget, CPM, and number of target accounts
● Get your total impressions instantly
● See a breakdown by month and by account
● No sign-up required
Keep in mind CPM varies depending on your targeting criteria, ad formats, and how competitive your target accounts are, so treat this as a planning estimate rather than a guaranteed number. It’s built to give you a fast, realistic starting point. For actual math, contact us for a free consultation.
The “Per Account” number shows roughly how many ads will be served to each target account, that is, the total impressions shown to the people at that company over the course of the campaign.
Every ABM program looks different depending on account size, industry, and buying-committee structure. For a breakdown tailored to your specific accounts and goals, use our full ABM calculator or get in touch with our team.