About Programmatic B2B

Who We Are

Our mission is to provide clarity, transparency and accountability to the B2B marketing process. We are located in Fairfield County, CT with offices in Danbury and Ridgefield. Our strengths-based team will be focused on your specific goals and optimize along the way to maximize results. If you are seeking objectivity and a fresh perspective on your business-to-business marketing strategy, then please contact us for an initial consultation.

About The Founder

Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years' of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.

What We Do

Programmatic B2B builds custom audiences, delivers interactive creative content, and facilitates relevant, cost-effective B2B marketing communications with cross-channel consistency and complete transparency. Everything we do is backed with comprehensive reporting and analysis. This includes detailed reports of email address verification and delivery, front-end campaign performance, online and offline attribution of new customer acquisition and sales.

DATABASES

Audiences

Wholesale agreements with the leading full contact databases for building custom B2B audiences aligned with your objectives.

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FORMATS

Creative

Unlimited options for video, display, email and social. All creative assets are designed with your custom audience in mind.

our work

PLATFORMS

Activation

Activate your audience on the top digital advertising platforms including Google, Trade Desk, LinkedIn, LiveIntent and more.

get results

How We Do It

We studied the consumer marketing playbook to replicate many B2C marketing best practices for B2B. Then we applied the winning combination of man (qualitative) and machine (quantitative) decision making to the process. Programmatic B2B integrates with dozens of strategic data partners, platforms and measurement tools to maximize Return on Advertising Spend (RoAS) for every client.

MAN & MACHINE

INTEGRATED PARTNERS & PLATFORMS

Our wholesale B2B database partnerships enable us to provide accurate cross-channel and cross-device targeting for any company, industry, job function and location in the world. This applies to every top B2B digital media channel including programmatic display and native advertising, opt-in email newsletter sponsorships, social media platforms, newsfeeds, connected TV, paid search engine marketing, prospect email marketing and video.

There is no cost to talk to us, so why not give us a call now at 1 855 PRO - BTOB or contact us here.